TLMT 313 Week 6 Quiz 5

TLMT 313 Week 6 Quiz 5
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Week 6 – Quiz #5

Question 1 of 10

10.0 Points

Firms can safeguard customer information by doing which of the following?

  • Allow customers to opt-in and out of mailing lists
  • Allow customers to access their accounts online to view information collected about themselves
  • Both A & B
  • None of these

Question 2 of 10

10.0 Points

Which of the following are required elements of an effective CRM initiative?

  • Sending out promotional materials via e-mails and traditional mail to a large random group of a potential customers
  • Segmenting customers
  • Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system
  • Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system

Question 3 of 10

10.0 Points

The application of ethical principles to business situations can be referred to as:

  • Business ethics
  • Social responsibility
  • Ethical Sourcing
  • Strategic Sourcing

Question 4 of 10

10.0 Points

Promoting diversity by intentionally buying from small firms or ethnic minority businesses. This is an example of:

  • Supply base rationalization
  • Ethical sourcing
  • Sustainable sourcing
  • Supply base sourcing

Question 5 of 10

10.0 Points

Demands by customers for companies to become more ethically and environmentally focused have placed added pressures on firms to improve their performance in supply chain management

  • True
  • False

Question 6 of 10

10.0 Points

Customers of companies, using CRM applications, should not be concerned with their personal information becoming compromised or being shared with other companies.

  • True
  • False

Question 7 of 10

10.0 Points

As customers navigate through a website CRM software can record and analyze the customer’s clickstream so website images and ads can be tailored to the needs and desires of that individual customer.

  • True
  • False

Question 8 of 10

10.0 Points

Segmenting customers on the basis of things like products purchased, sales history, demographic information, and desired product features can dilute the results of a CRM program; segmenting customers should be avoided.

  • True
  • False

Question 9 of 10

10.0 Points

Training managers and users in the key customer contact areas can help the firm decide what customizations to the CRM applications are required

  • True
  • False

Question 10 of 10

Safeguarding customer information is a legal and ethical responsibility for any company collecting, processing, and transmitting sensitive customer data

  • True
  • False

 

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