- Description
Week 6 – Quiz #5
Question 1 of 10
10.0 Points
Firms can safeguard customer information by doing which of the following?
- Allow customers to opt-in and out of mailing lists
- Allow customers to access their accounts online to view information collected about themselves
- Both A & B
- None of these
Question 2 of 10
10.0 Points
Which of the following are required elements of an effective CRM initiative?
- Sending out promotional materials via e-mails and traditional mail to a large random group of a potential customers
- Segmenting customers
- Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system
- Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system
Question 3 of 10
10.0 Points
The application of ethical principles to business situations can be referred to as:
- Business ethics
- Social responsibility
- Ethical Sourcing
- Strategic Sourcing
Question 4 of 10
10.0 Points
Promoting diversity by intentionally buying from small firms or ethnic minority businesses. This is an example of:
- Supply base rationalization
- Ethical sourcing
- Sustainable sourcing
- Supply base sourcing
Question 5 of 10
10.0 Points
Demands by customers for companies to become more ethically and environmentally focused have placed added pressures on firms to improve their performance in supply chain management
- True
- False
Question 6 of 10
10.0 Points
Customers of companies, using CRM applications, should not be concerned with their personal information becoming compromised or being shared with other companies.
- True
- False
Question 7 of 10
10.0 Points
As customers navigate through a website CRM software can record and analyze the customer’s clickstream so website images and ads can be tailored to the needs and desires of that individual customer.
- True
- False
Question 8 of 10
10.0 Points
Segmenting customers on the basis of things like products purchased, sales history, demographic information, and desired product features can dilute the results of a CRM program; segmenting customers should be avoided.
- True
- False
Question 9 of 10
10.0 Points
Training managers and users in the key customer contact areas can help the firm decide what customizations to the CRM applications are required
- True
- False
Question 10 of 10
Safeguarding customer information is a legal and ethical responsibility for any company collecting, processing, and transmitting sensitive customer data
- True
- False
